About
Hysell Marketing is a full-service theatrical marketing firm built on award-winning experience:
- Marketed over 200 Broadway and Off Broadway shows (full client list here)
- Grew sales and audiences for NYU Skirball, leading to a record in attendance and revenue
- Created entire sales pipeline for BroadwayBox.com from scratch to the industry’s leader in discount ticket sales, responsible for $80 million+ in ticket sales/$3.5 million+ in annual billings
- Established Groupon as the leader in the Arts and Theater space, with a 57% increase over 2 seasons
Ready with an arsenal of strategic, integrated and dynamic tools
Whether full service or handling bespoke assignments - we create the magic to sell your show
Awards
As a Marketer, Hugh Hysell has received many honors for this work in theatrical marketing:
GLOBES AWARD - “Best Small Budget Campaign in the World”
PRO AWARD - “Best Small Budget Campaign in the USA”
Services
We got this
- Strategy
- Brand Identity
- Marketing Direction
- Cross promotions (Media, retail, tourism, travel, etc)
- Experiential Marketing
- Multicultural and Gay Targeting
- Grassroots Marketing
- Guerrilla Marketing
- Barter
- Prize Placement
- Trade Show Activation
- Advertising - Traditional
- Advertising - Digital
- Social Media Content Creation
- Social Media Strategy and Integration
- Social Media Consulting
- Event Creation
- Event Production
- Event Design
- Marketing Consultation
- Mentoring
- Talent Procurement
Leadership
Hugh Hysell is a Tony Award ® winning Broadway producer, award winning theatrical marketer and entrepreneur who has served as marketing director of over 200 Broadway and Off Broadway shows.
Read Hugh Hysell's full bio
Friends
We have great working relationships with A LOT of promotional partners in Travel, Tourism, Retail, Media, and more!
Click here to see some of the promotional partners we've worked with
Work
“You have to learn the rules of the game, then you have to play better than anyone else.” - Albert Einstein
See some of our current and past clients
